Build the fundamental skills that make your brand actually work

Atmosphere, Narrative, Traffic, and Infrastructure.

BUILD YOUR BRAND

Stop building a brand. Start building leverage.

The Anti-Brand™ Workshop is the foundation of everything

GET THE WORKSHOP | $27

the foundation

Built specifically for entrepreneurs who don’t want to perform online, chase trends, or build a “personal brand” that depends on constant visibility. Instead, you’ll learn how to create atmosphere, clarity, contrast, and identity that people feel instantly, even if you’re not posting every day.

Besides, what's more rebellious than just being yourself?

ANTI-BRANDING™

As much as the internet would like you to believe it…🖕 “GOING VIRAL” ISN’T A STRATEGY.

It’s a dopamine hit and a sugar crash.

We’ve taken our best playbooks and put them together to give you the baseline skills to build a brand people notice, create content that stops strangers in their scroll, connects with the right people, and sells for you while you’re living your life.

ANTI-VIRAL

$189

GET ANTI-VIRAL

($293 when bought separately)

WHAT'S INCLUDED

HERE'S WHAT IS INCLUDED

You’ll learn how to:

  • Create scroll-stopping visuals without being a designer. 6+ hours of designing with Jess, broken into bite-sized lessons.

  • Build a small library of reusable branded templates so you can create faster, with less effort

  • Design simple sales pages and shops directly in Canva, plus on-brand AI imagery so everything looks like it belongs to a “real” brand

Eye Candy

Design & Canva TEMPLATE VAULT

Skill: Turn Canva into a cash-generating skill set.
You’ll learn how to:

  • Use the psychology of visual storytelling to make people stop and feel something fast

  • Match the right image/angle to the hook so the whole thing hits harder

  • Story-map your content for emotion and conversion, not just aesthetics

  • Make complex ideas irresistibly simple with as few words as possible

CLICKBAIT

Visual Storytelling

Skill: Say more with fewer words by making your visuals carry the story.
You’ll learn how to:

  • Write words that make people stop scrolling, understand what you do, and actually want to work with you

  • Use frameworks so you’re not starting from a blank page every time

  • Practice hooks, headlines, and one-liners that sound like you and still sell

  • Run everything through The Coroner so weak copy gets called out and upgraded on the spot

MURDER YOUR MESSAGING

WRITE KILLER COPY THAT CONVERTS

Skill: Write clear, magnetic copy that communicates value fast.
GET ANTI-VRIAL | $197

VIRALITY ISN'T A STRATEGY

VIRALITY ISN'T A STRATEGY

But Anti-Viral is....

($293 when bought separately)