ANTI-VIRAL™

Learn how to communicate more value with less words.

three essential communication SKILLS that will bring your brand to life:

STORY + DESIGN + COPY

Virality is not a business model. It’s a hit of dopamine and a dragon you can't chase.

In today’s attention economy, the content that actually converts is built on three skills:

  • Clear, compelling storytelling
  • Visual communication that signals value instantly
  • The ability to create real connection (not just attention)

Instead of chasing algorithms, you’ll learn how to design visuals that stop the scroll, write messaging that converts, and use storytelling to make your ideas stick — even when nothing “goes viral.”

You don’t need to be a designer or a wordsmith.

You need the right skills, and a system that makes them work together. 

CLICKBAIT

Master the art of visual storytelling so your ideas stick before you say a word.

What this skill unlocks:

Narrative clarity. Your content stops feeling random and starts communicating meaning through story.

WHAT'S INCLUDED:

  • A 93-page Playbook teaching the psychology behind visual storytelling and attention

  • The Story Map method for planning content that converts instead of just “looks good”

  •  30 days of visual story exercises to build real storytelling skill — not just better posts









Write copy that hooks, persuades, and converts — even if you’re “not a writer.”

What this skill unlocks:

Message clarity. You stop rambling, over-explaining, or hiding — and start saying the right thing, clearly.

WHAT'S INCLUDED:

  • The Murder Your Messaging Playbook with proven frameworks that stop the scroll and hook the right people

  • The Copycat Killer Vault: a private Notion library of high-performing hooks, fill-in-the-blank templates, and prompts designed to create content in minutes

  • The Coroner: a custom AI GPT that dissects your words, rewrites weak copy, and strengthens it using buyer psychology.


MURDER YOUR MESSAGING

EYE CANDY

Design visuals that stop the scroll — without being a designer.


What this skill unlocks:

Visual clarity. You stop guessing what “looks good” and start designing visuals that signal value instantly.

WHAT'S INCLUDED:

  • 6+ hours of bite-sized lessons showing exactly how I use Canva to create scroll-stopping brand visuals

  • Access to our curated Template Vault with 20+ customizable Canva template sets

  • AI Prompt Guide for creating on-brand AI images that actually look intentional

  • Sales page template so you can customize and start selling fast

  • Two online shop templates so you can launch quickly without overthinking



VIRALITY IS A TRAP

GET EYE CANDYGET MURDER YOUR MESSAGINGGET CLICKBAITGET ALL THREE

$147

$97

$49

BUNDLE ALL THREE AND SAVE!
$249

STACK YOUR SKILLS

A CURE TO CONTENT CHAOS

ANTI-DOTE™

SELL-OUT™

TURN TRACTION INTO STRUCTURE