Anti-Branding isn’t about aesthetics, mission statements, or playing it safe. It’s a strategic approach that challenges the traditional rules  and focuses on deliberately disruptive visual identities that break through noise, attract aligned clients, and convert. People don’t buy products, they buy the feeling your brand gives them. This workshop gives you the strategy to create brand atmosphere, intentionally.

This workshop is for you if you’re tired of blending into the online noise, frustrated with a brand that doesn't feel like you, and ready to show up confidently and attract the right people, not everyone. Because "not for everyone" is our starting line.

Inside you'll learn how to focus on what actually builds brand equity in today’s attention economy: visuals that communicate, messaging that magnetizes, and a point of view that helps you stand firm in who you are, and who you're for.

Inside the Anti-Branding Workshop, you’ll:

• learn why traditional branding is dead and what to focus on instead
• discover the psychology behind brand obsession and how to apply it
• learn what stops the scroll, turns heads, and converts attention into sales
• craft polarizing hooks, signature visuals, and messaging that resonates
• build main-character energy and a brand persona that commands loyalty

This isn’t expensive, complex, or time consuming.

But it is intentional, strategic, and emotional branding that gives you clarity and confidence without expensive agencies or guesswork. 

I mean, what's more rebellious than just being yourself?